Wigan Athletic, along with Everton, Stoke City and West Bromwich Albion have teamed up with a new partner, Big Cola.
Aje, the Peruvian makers of the soft drink have decided to enter the Asian market and moved their global marketing division to Bangkok, Thailand as part of a strategy to aggressively push the brand in the Far East.
Part of this strategy is to be associated with Premier League clubs and this is where the Latics and the other three come in, in a one year deal worth 300 million baht, about £6.1 million the four clubs will display the Big Cola logo at their grounds and on their interview backdrops, it’s the real thing!
Some big, Big Cola exec’s looking pleased
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